"Application of data mining techniques in customer relationship management: ..."

Eric W. T. Ngai, Li Xiu, Dorothy C. K. Chau (2009)

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DOI: 10.1016/J.ESWA.2008.02.021

access: closed

type: Journal Article

metadata version: 2023-11-08

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Eric W. T. Ngai, Li Xiu, Dorothy C. K. Chau:
Application of data mining techniques in customer relationship management: A literature review and classification. Expert Syst. Appl. 36(2): 2592-2602 (2009)

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