"Leveraging email marketing: Using the subject line to anticipate the open ..."

Paulo Morais, Vera L. Miguéis, Ivo Pereira (2022)

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DOI: 10.1016/J.ESWA.2022.117974

access: open

type: Journal Article

metadata version: 2022-10-24

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Paulo Morais, Vera L. Miguéis, Ivo Pereira:
Leveraging email marketing: Using the subject line to anticipate the open rate. Expert Syst. Appl. 207: 117974 (2022)

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