"Accounting for the long-term effects of a marketing contact."

Edward C. Malthouse (2010)

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DOI: 10.1016/J.ESWA.2009.12.021

access: closed

type: Journal Article

metadata version: 2017-06-14

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Edward C. Malthouse:
Accounting for the long-term effects of a marketing contact. Expert Syst. Appl. 37(7): 4935-4940 (2010)

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