"Persona analytics: Analyzing the stability of online segments and content ..."

Bernard J. Jansen et al. (2021)

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DOI: 10.1016/J.ESWA.2021.115611

access: closed

type: Journal Article

metadata version: 2023-08-28

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Bernard J. Jansen, Soon-Gyo Jung, Shammur A. Chowdhury, Joni Salminen:
Persona analytics: Analyzing the stability of online segments and content interests over time using non-negative matrix factorization. Expert Syst. Appl. 185: 115611 (2021)

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