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"An LTV model and customer segmentation based on customer value: a case ..."
Hyunseok Hwang, Taesoo Jung, Euiho Suh (2004)
- Hyunseok Hwang, Taesoo Jung, Euiho Suh:
An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry. Expert Syst. Appl. 26(2): 181-188 (2004)
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