"A modified Pareto/NBD approach for predicting customer lifetime value."

Nicolas Glady, Bart Baesens, Christophe Croux (2009)

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DOI: 10.1016/J.ESWA.2007.12.049

access: closed

type: Journal Article

metadata version: 2022-10-02

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Nicolas Glady, Bart Baesens, Christophe Croux:
A modified Pareto/NBD approach for predicting customer lifetime value. Expert Syst. Appl. 36(2): 2062-2071 (2009)

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