"Top corporate brands and the global structure of country brand ..."

Guido Ferilli et al. (2016)

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DOI: 10.1016/J.ESWA.2016.08.054

access: closed

type: Journal Article

metadata version: 2022-10-02

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Guido Ferilli, Pier Luigi Sacco, Emanuele Teti, Paolo Massimo Buscema:
Top corporate brands and the global structure of country brand positioning: An AutoCM ANN approach. Expert Syst. Appl. 66: 62-75 (2016)

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