"Improving direct mail targeting through customer response modeling."

Kristof Coussement, Paul Harrigan, Dries F. Benoit (2015)

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DOI: 10.1016/J.ESWA.2015.06.054

access: closed

type: Journal Article

metadata version: 2024-05-07

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Kristof Coussement, Paul Harrigan, Dries F. Benoit:
Improving direct mail targeting through customer response modeling. Expert Syst. Appl. 42(22): 8403-8412 (2015)

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