"Group RFM analysis as a novel framework to discover better customer ..."

Hui-Chu Chang, Hsiao-Ping Tsai (2011)

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DOI: 10.1016/J.ESWA.2011.05.034

access: closed

type: Journal Article

metadata version: 2017-05-26

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Hui-Chu Chang, Hsiao-Ping Tsai:
Group RFM analysis as a novel framework to discover better customer consumption behavior. Expert Syst. Appl. 38(12): 14499-14513 (2011)

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