"Pricing and promotion strategies of an online shop based on customer ..."

Chu-Chai Henry Chan, Chi-Bin Cheng, Wen-Chen Hsien (2011)

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DOI: 10.1016/J.ESWA.2011.05.024

access: closed

type: Journal Article

metadata version: 2018-11-30

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Chu-Chai Henry Chan, Chi-Bin Cheng, Wen-Chen Hsien:
Pricing and promotion strategies of an online shop based on customer segmentation and multiple objective decision making. Expert Syst. Appl. 38(12): 14585-14591 (2011)

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