"CRM at a pay-TV company: Using analytical models to reduce customer ..."

Jonathan Burez, Dirk Van den Poel (2007)

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DOI: 10.1016/J.ESWA.2005.11.037

access: closed

type: Journal Article

metadata version: 2017-06-06

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Jonathan Burez, Dirk Van den Poel:
CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services. Expert Syst. Appl. 32(2): 277-288 (2007)

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