"The impact of digital influencers on product/service purchase decision ..."

Fábio Caiado et al. (2025)

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DOI: 10.1111/EXSY.13381

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type: Journal Article

metadata version: 2025-01-02

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Fábio Caiado, Joana Fonseca, Joana Silva, Soraia Neves, Ana Moreira, Ramiro Gonçalves, José Martins, Frederico Branco, Manuel Au-Yong-Oliveira:
The impact of digital influencers on product/service purchase decision making - An exploratory case study of Portuguese people. Expert Syst. J. Knowl. Eng. 42(1) (2025)

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