"The effects of herding and word of mouth in a two-period advertising ..."

Xueping Zhen et al. (2019)

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DOI: 10.1016/J.EJOR.2018.11.015

access: closed

type: Journal Article

metadata version: 2025-01-19

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Xueping Zhen, Gangshu (George) Cai, Reo Song, Sungha Jang:
The effects of herding and word of mouth in a two-period advertising signaling model. Eur. J. Oper. Res. 275(1): 361-373 (2019)

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