"Why and how do branders sell new products on flash sale platforms?"

Mingyang Zhang et al. (2018)

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DOI: 10.1016/J.EJOR.2018.02.051

access: closed

type: Journal Article

metadata version: 2023-06-29

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Mingyang Zhang, Juliang Zhang, T. C. E. Cheng, Guowei Hua:
Why and how do branders sell new products on flash sale platforms? Eur. J. Oper. Res. 270(1): 337-351 (2018)

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