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"Competitive pricing and product strategies in the presence of ..."
Ting Zhang, Tsan-Ming Choi, Tai Chiu Edwin Cheng (2024)
- Ting Zhang, Tsan-Ming Choi, Tai Chiu Edwin Cheng:
Competitive pricing and product strategies in the presence of consumers' social comparisons. Eur. J. Oper. Res. 312(2): 573-586 (2024)
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