"Strategic incentives for comparative advertising investments in ..."

Arda Yenipazarli (2024)

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DOI: 10.1016/J.EJOR.2023.07.030

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type: Journal Article

metadata version: 2023-11-09

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Arda Yenipazarli:
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences. Eur. J. Oper. Res. 312(3): 1059-1073 (2024)

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