"Integration of development and advertising strategies for multi-attribute ..."

Yingchen Yan et al. (2022)

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DOI: 10.1016/J.EJOR.2021.07.053

access: closed

type: Journal Article

metadata version: 2024-05-07

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  - https://dblp.org/rec/journals/eor/YanZQS22
Yingchen Yan, Qiuhong Zhao, Zhongfeng Qin, Gaoji Sun:
Integration of development and advertising strategies for multi-attribute products under competition. Eur. J. Oper. Res. 300(2): 490-503 (2022)

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