"Should live broadcasting platforms adopt artificial intelligence? A sales ..."

Xiaoping Xu et al. (2024)

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DOI: 10.1016/J.EJOR.2024.05.021

access: closed

type: Journal Article

metadata version: 2024-08-04

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Xiaoping Xu, Yuting Wang, T. C. E. Cheng, Tsan-Ming Choi:
Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective. Eur. J. Oper. Res. 318(3): 979-999 (2024)

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