"Modeling consideration sets and brand choice using artificial neural networks."

Björn Vroomen, Philip Hans Franses, Erjen van Nierop (2004)

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DOI: 10.1016/S0377-2217(02)00673-2

access: closed

type: Journal Article

metadata version: 2024-10-06

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Björn Vroomen, Philip Hans Franses, Erjen van Nierop:
Modeling consideration sets and brand choice using artificial neural networks. Eur. J. Oper. Res. 154(1): 206-217 (2004)

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