"Keyword portfolio optimization in paid search advertising."

Efthymia Symitsi, Raphael N. Markellos, Murali K. Mantrala (2022)

> Home

Details and statistics

DOI: 10.1016/J.EJOR.2022.03.006

access: open

type: Journal Article

metadata version: 2022-07-27

- view
  - electronic edition via DOI (open access)
  authority control:
- export record
  dblp key:
  - journals/eor/SymitsiMM22
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/eor/SymitsiMM22
Efthymia Symitsi, Raphael N. Markellos, Murali K. Mantrala:
Keyword portfolio optimization in paid search advertising. Eur. J. Oper. Res. 303(2): 767-778 (2022)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.