"Advertising strategies for new product diffusion in emerging markets: ..."

Sanjeev Swami, Arindam Dutta (2010)

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DOI: 10.1016/J.EJOR.2009.11.009

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type: Journal Article

metadata version: 2020-02-21

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Sanjeev Swami, Arindam Dutta:
Advertising strategies for new product diffusion in emerging markets: Propositions and analysis. Eur. J. Oper. Res. 204(3): 648-661 (2010)

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