"Optimal keyword bidding in search-based advertising with target exposure ..."

Baris Selçuk, Özgür Özlük (2013)

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DOI: 10.1016/J.EJOR.2012.10.032

access: closed

type: Journal Article

metadata version: 2020-02-21

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  - https://dblp.org/rec/journals/eor/SelcukO13
Baris Selçuk, Özgür Özlük:
Optimal keyword bidding in search-based advertising with target exposure levels. Eur. J. Oper. Res. 226(1): 163-172 (2013)

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