"Why do consumers prefer static instead of dynamic pricing plans? An ..."

Christian Schlereth, Bernd Skiera, Fabian Schulz (2018)

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DOI: 10.1016/J.EJOR.2018.03.033

access: closed

type: Journal Article

metadata version: 2020-02-21

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Christian Schlereth, Bernd Skiera, Fabian Schulz:
Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans. Eur. J. Oper. Res. 269(3): 1165-1179 (2018)

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