"Digital advertising spillover, online-exclusive product launches, and ..."

Zhifeng Qian et al. (2024)

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DOI: 10.1016/J.EJOR.2023.08.045

access: closed

type: Journal Article

metadata version: 2023-12-10

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  - journals/eor/QianDIDC24
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  - https://dblp.org/rec/journals/eor/QianDIDC24
Zhifeng Qian, Steven James Day, Joshua Ignatius, Lalitha Dhamotharan, Junwu Chai:
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition. Eur. J. Oper. Res. 313(2): 565-586 (2024)

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