"Autonomous and advertising-dependent 'word of mouth' under costly dynamic ..."

Fouad El Ouardighi et al. (2016)

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DOI: 10.1016/J.EJOR.2015.11.035

access: closed

type: Journal Article

metadata version: 2024-05-07

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Fouad El Ouardighi, Gustav Feichtinger, Dieter Grass, Richard F. Hartl, Peter M. Kort:
Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing. Eur. J. Oper. Res. 251(3): 860-872 (2016)

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