"On the superiority of pulsing under a concave advertising market potential ..."

Hani I. Mesak, T. Selwyn Ellis (2009)

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DOI: 10.1016/J.EJOR.2008.01.023

access: closed

type: Journal Article

metadata version: 2021-10-14

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Hani I. Mesak, T. Selwyn Ellis:
On the superiority of pulsing under a concave advertising market potential function. Eur. J. Oper. Res. 194(2): 608-627 (2009)

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