"Optimal dynamic marketing-mix policies for frequently purchased products ..."

Hani I. Mesak, Abdullahel Bari, T. Selwyn Ellis (2020)

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DOI: 10.1016/J.EJOR.2019.07.040

access: closed

type: Journal Article

metadata version: 2021-10-14

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Hani I. Mesak, Abdullahel Bari, T. Selwyn Ellis:
Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach. Eur. J. Oper. Res. 280(2): 764-777 (2020)

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