"Full-line or specialization strategy? The negative effect of product ..."

Nobuo Matsubayashi et al. (2009)

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DOI: 10.1016/J.EJOR.2008.03.034

access: closed

type: Journal Article

metadata version: 2022-10-02

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Nobuo Matsubayashi, Yasuaki Ishii, Kentaro Watanabe, Yoshiyasu Yamada:
Full-line or specialization strategy? The negative effect of product variety on product line strategy. Eur. J. Oper. Res. 196(2): 795-807 (2009)

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