"A nonhomogeneous hidden Markov model of response dynamics and mailing ..."

Shaohui Ma et al. (2016)

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DOI: 10.1016/J.EJOR.2016.02.055

access: closed

type: Journal Article

metadata version: 2020-02-21

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Shaohui Ma, Lu Hou, Wensong Yao, Baozhen Lee:
A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing. Eur. J. Oper. Res. 253(2): 514-523 (2016)

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