"Dynamic budget allocation for social media advertising campaigns: ..."

Yossi Luzon, Rotem Pinchover, Eugene Khmelnitsky (2022)

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DOI: 10.1016/J.EJOR.2021.08.019

access: closed

type: Journal Article

metadata version: 2022-02-08

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Yossi Luzon, Rotem Pinchover, Eugene Khmelnitsky:
Dynamic budget allocation for social media advertising campaigns: optimization and learning. Eur. J. Oper. Res. 299(1): 223-234 (2022)

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