"Banking behaviour after the lifecycle event of "moving in together": An ..."

Bart Larivière, Dirk Van den Poel (2007)

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DOI: 10.1016/J.EJOR.2006.09.051

access: closed

type: Journal Article

metadata version: 2020-10-26

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Bart Larivière, Dirk Van den Poel:
Banking behaviour after the lifecycle event of "moving in together": An exploratory study of the role of marketing investments. Eur. J. Oper. Res. 183(1): 345-369 (2007)

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