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"Analysis of the effectiveness of manufacturer-sponsored retailer gift ..."
Moutaz Khouja, Hari K. Rajagopalan, Jing Zhou (2013)
- Moutaz Khouja, Hari K. Rajagopalan, Jing Zhou:
Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains. Eur. J. Oper. Res. 230(2): 333-347 (2013)
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