"Effects of gift cards on optimal order and discount of seasonal products."

Moutaz Khouja, Jingming Pan, Jing Zhou (2016)

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DOI: 10.1016/J.EJOR.2015.07.016

access: closed

type: Journal Article

metadata version: 2020-02-21

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Moutaz Khouja, Jingming Pan, Jing Zhou:
Effects of gift cards on optimal order and discount of seasonal products. Eur. J. Oper. Res. 248(1): 159-173 (2016)

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