"Retail promotions with negative brand image effects: Is cooperation possible?"

Steffen Jørgensen, Sihem Taboubi, Georges Zaccour (2003)

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DOI: 10.1016/S0377-2217(02)00641-0

access: closed

type: Journal Article

metadata version: 2020-02-21

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Steffen Jørgensen, Sihem Taboubi, Georges Zaccour:
Retail promotions with negative brand image effects: Is cooperation possible? Eur. J. Oper. Res. 150(2): 395-405 (2003)

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