"Impacts of knowledge on online brand success: an agent-based model for ..."

Guoyin Jiang et al. (2016)

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DOI: 10.1016/J.EJOR.2015.07.051

access: closed

type: Journal Article

metadata version: 2020-02-21

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Guoyin Jiang, Pandu R. Tadikamalla, Jennifer Shang, Ling Zhao:
Impacts of knowledge on online brand success: an agent-based model for online market share enhancement. Eur. J. Oper. Res. 248(3): 1093-1103 (2016)

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