"Channel strategies for competing retailers: Whether and when to introduce ..."

Lingchen Huang, Bin Liu, Rong Zhang (2024)

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DOI: 10.1016/J.EJOR.2023.06.017

access: closed

type: Journal Article

metadata version: 2024-07-02

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Lingchen Huang, Bin Liu, Rong Zhang:
Channel strategies for competing retailers: Whether and when to introduce live stream? Eur. J. Oper. Res. 312(2): 413-426 (2024)

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