"Brand diagnostics: Mapping branding effects using consumer associative ..."

Geraldine R. Henderson, Dawn Iacobucci, Bobby J. Calder (1998)

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DOI: 10.1016/S0377-2217(98)00151-9

access: closed

type: Journal Article

metadata version: 2020-02-21

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Geraldine R. Henderson, Dawn Iacobucci, Bobby J. Calder:
Brand diagnostics: Mapping branding effects using consumer associative networks. Eur. J. Oper. Res. 111(2): 306-327 (1998)

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