"Using store level scanner data to improve category management decisions: ..."

Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals (2009)

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DOI: 10.1016/J.EJOR.2008.10.015

access: closed

type: Journal Article

metadata version: 2021-10-14

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Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals:
Using store level scanner data to improve category management decisions: Developing positioning maps. Eur. J. Oper. Res. 198(2): 666-674 (2009)

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