"Willingness-to-pay estimation with choice-based conjoint analysis: ..."

Sonja Gensler et al. (2012)

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DOI: 10.1016/J.EJOR.2012.01.002

access: closed

type: Journal Article

metadata version: 2020-02-21

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Sonja Gensler, Oliver Hinz, Bernd Skiera, Sven Theysohn:
Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs. Eur. J. Oper. Res. 219(2): 368-378 (2012)

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