"The digital economy and advertising diffusion models: Critical mass and ..."

Gustav Feichtinger et al. (2024)

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DOI: 10.1016/J.EJOR.2024.05.043

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type: Journal Article

metadata version: 2024-08-04

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Gustav Feichtinger, Dieter Grass, Richard F. Hartl, Peter M. Kort, Andrea Seidl:
The digital economy and advertising diffusion models: Critical mass and the Stalling equilibrium. Eur. J. Oper. Res. 318(3): 966-978 (2024)

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