"Analysis of customer lifetime value and marketing expenditure decisions ..."

Yeliz Ekinci et al. (2014)

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DOI: 10.1016/J.EJOR.2014.01.014

access: closed

type: Journal Article

metadata version: 2021-10-14

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Yeliz Ekinci, Füsun Ülengin, Nimet Uray, Burç Ülengin:
Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model. Eur. J. Oper. Res. 237(1): 278-288 (2014)

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