"On optimal intervention for customer lifetime value."

Martin Crowder, David J. Hand, Wojtek J. Krzanowski (2007)

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DOI: 10.1016/J.EJOR.2006.08.062

access: closed

type: Journal Article

metadata version: 2020-10-26

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Martin Crowder, David J. Hand, Wojtek J. Krzanowski:
On optimal intervention for customer lifetime value. Eur. J. Oper. Res. 183(3): 1550-1559 (2007)

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