"Customer satisfaction analysis: Identification of key drivers."

W. Michael Conklin, Ken Powaga, Stan Lipovetsky (2004)

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DOI: 10.1016/S0377-2217(02)00877-9

access: closed

type: Journal Article

metadata version: 2020-02-21

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W. Michael Conklin, Ken Powaga, Stan Lipovetsky:
Customer satisfaction analysis: Identification of key drivers. Eur. J. Oper. Res. 154(3): 819-827 (2004)

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