"Measuring the effects of new brand introduction on inter-brand strategic ..."

Pradeep K. Chintagunta (1999)

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DOI: 10.1016/S0377-2217(99)00028-4

access: closed

type: Journal Article

metadata version: 2020-02-21

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Pradeep K. Chintagunta:
Measuring the effects of new brand introduction on inter-brand strategic interaction. Eur. J. Oper. Res. 118(2): 315-331 (1999)

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