"Advertisement revenue management: Determining the optimal mix of skippable ..."

Soumyakanti Chakraborty et al. (2021)

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DOI: 10.1016/J.EJOR.2020.10.012

access: closed

type: Journal Article

metadata version: 2024-10-06

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Soumyakanti Chakraborty, Sumanta Basu, Saibal Ray, Megha Sharma:
Advertisement revenue management: Determining the optimal mix of skippable and non-skippable ads for online video sharing platforms. Eur. J. Oper. Res. 292(1): 213-229 (2021)

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