"Impact of an "online-to-store" channel on demand allocation, pricing and ..."

James Cao, Kut C. So, Shuya Yin (2016)

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DOI: 10.1016/J.EJOR.2015.07.014

access: closed

type: Journal Article

metadata version: 2020-02-21

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James Cao, Kut C. So, Shuya Yin:
Impact of an "online-to-store" channel on demand allocation, pricing and profitability. Eur. J. Oper. Res. 248(1): 234-245 (2016)

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