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"Advertising a new product in a segmented market."
Alessandra Buratto, Luca Grosset, Bruno Viscolani (2006)
- Alessandra Buratto, Luca Grosset, Bruno Viscolani:
Advertising a new product in a segmented market. Eur. J. Oper. Res. 175(2): 1262-1267 (2006)
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