"Customer base analysis: partial defection of behaviourally loyal clients ..."

Wouter Buckinx, Dirk Van den Poel (2005)

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DOI: 10.1016/J.EJOR.2003.12.010

access: closed

type: Journal Article

metadata version: 2020-02-21

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Wouter Buckinx, Dirk Van den Poel:
Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting. Eur. J. Oper. Res. 164(1): 252-268 (2005)

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