"Quantitative models for direct marketing: A review from systems perspective."

Indranil Bose, Xi Chen (2009)

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DOI: 10.1016/J.EJOR.2008.04.006

access: closed

type: Journal Article

metadata version: 2020-02-21

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Indranil Bose, Xi Chen:
Quantitative models for direct marketing: A review from systems perspective. Eur. J. Oper. Res. 195(1): 1-16 (2009)

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