"A model for multiple brand choice."

George Baltas (2004)

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DOI: 10.1016/S0377-2217(02)00654-9

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type: Journal Article

metadata version: 2023-09-30

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George Baltas:
A model for multiple brand choice. Eur. J. Oper. Res. 154(1): 144-149 (2004)

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